Petra Christian House OOH Campaign
Ahead of the Petra Christian House Singles Conference 2025, the church needed high-impact Out-of-Home placements strategically located around the event venue. The objective was to drive awareness, increase attendance, and capture the attention of commuters and residents within the immediate vicinity of NECA House, Ikeja—all within a very tight timeline.
Problems
- Limited lead time before the conference date
- High competition for premium OOH locations around NECA House
- Need for hyper-local targeting to reach attendees close to the venue
- Urgency to drive immediate event awareness and foot traffic
Solutions
We executed a rapid, location-focused OOH deployment to ensure maximum visibility and timely impact:
- Strategic Lamp Post Advertising:
Secured and deployed 20 lamp post placements along key roads leading directly to NECA House, ensuring repeated exposure to both vehicular and pedestrian traffic - Fast-Turnaround Execution:
Delivered end-to-end deployment in record time, aligning perfectly with the conference timeline and driving strong last-mile awareness
