betPawa New Season Awareness Campaign
betPawa entered Nigeria’s highly competitive online gaming market as a new brand with little local awareness. Our mandate was to execute a full 360-degree marketing campaign that would introduce the brand to Nigerian audiences, build credibility, and rapidly drive nationwide visibility across multiple touchpoints.
Problems
- Low brand awareness in a crowded and highly competitive betting market
- Trust barrier among Nigerian consumers for a new gaming platform
- Need for rapid nationwide reach across both urban and mass-market audiences
- Fragmented audience touchpoints, requiring consistent messaging across offline and broadcast channels
Solutions
We deployed an integrated 360 marketing strategy designed to maximize reach, credibility, and frequency:
- Out-of-Home (OOH) Advertising:
BRT buses, Keke Napep, Micra cabs, billboards, and lamp post placements to dominate high-traffic urban routes - Talent Management & Brand Ambassador Activation:
Coordinated the signing and launch event of brand ambassadors to drive trust and media buzz - Market Activations:
Executed on-ground activations across 10 major Nigerian cities, engaging consumers directly and driving brand recall - Television Commercial Production & Distribution:
Produced and aired TV commercials on SuperSport, leveraging premium sports content to reach the core betting audience